How Can You Repurpose Your Content Using Substack?
Repurposing your existing content on Substack is a smart way to extend its reach, engage new audiences, and streamline your creative workflow.
Here’s how you can do it effectively:
🧠 Strategic Repurposing Ideas for Substack
1. Turn Blog Posts into Newsletters
• Extract key insights or stories from your blog and reframe them as standalone Substack posts.
• Add a personal intro or commentary to make it feel fresh and tailored for your Substack audience.
2. Use Substack Notes for Micro Content
• Break longer articles into bite sized reflections or quotes and share them via Substack Notes.
• Great for driving engagement and reminding readers of your deeper content.
3. Convert Podcasts or Videos into Written Posts
• Summarize episodes, highlight key takeaways, or transcribe parts of your audio/video content.
• You can also embed media directly into Substack posts for a multimedia experience.
4. Create Series or Thematic Bundles
• Group related content into a series (e.g., “Marketing Mondays” or “Tech Trends”) and publish them weekly.
• This builds anticipation and encourages subscriptions.
5. Reuse Templates for Consistency
• Substack allows you to duplicate posts and save them as drafts, making it easy to reuse formatting and structure.
🔁 Cross Promotion Tips
• Link back to original content
Include links to your blog, YouTube, or podcast to drive traffic.
• Social media snippets
Pull quotes or visuals from your Substack posts to share on LinkedIn, or Instagram (etc)
Additional Resources
What Is Substack & Why Is It So Popular?
