Substack Events 101
I will be running a series of experiments using Substack shortly.
The replays will also be available on YouTube.
Register For The Shows In Advance
🎯 Why Substack Works Well for Online Events
Here’s how Substack supports online events across the full lifecycle:
📣 Promotion & Registration
• Built in newsletter tools let you announce events directly to subscribers.
🧠 Content Hosting & Replay
• You can embed video replays, audio recordings, and transcripts right into your posts.
• Substack supports multimedia formats like podcasts and YouTube embeds, making it easy to host post-event content.
💬 Community Engagement
• Comments and threads allow attendees to discuss sessions and share takeaways.
• You can create dedicated publications or threads for summits, workshops, or collaborative series.
💸 Monetisation & Access Control
• Substack supports paid subscriptions, so you can gate premium events or offer exclusive access.
• You own your email list, which means you can reengage attendees for future events or upsells.
🤝 Collaboration & Cross Promotion
• Writers often collaborate on joint events or summits, using Substack to co host and cross promote to each other’s audiences.
• The platform’s network effect helps you tap into adjacent audiences through recommendations and shared threads.